Safe to Sleep Public Education Campaign

The Safe to Sleep campaign of the National Institute of Child Health and Human Development evolved from the Back to Sleep campaign that NICHD started in 1994. The campaign educate parents, caregivers, and health care providers about ways to reduce the risk for Sudden Infant Death Syndrome (SIDS) and other sleep-related causes of infant death. Placing healthy babies on their backs to sleep is the most effective action that parents and caregivers can take to reduce the risk of SIDS. Since that campaign started, the percentage of infants placed on their backs to sleep has increased dramatically. The overall SIDS rates have declined by more than 50%. Other factors involved in sleep-related deaths are important too. The website has a video and brochures that can be downloaded at no cost. 12/2012